Article Marketing - The Biggest Focus In Online Marketing
Article marketing or the process of posting your articles to various submission sites requires a consistent effort. You can’t simply submit one article per month and expect 100,000 additional visitors on a daily basis. You always have to remember that the amount of benefits you’ll reap will largely depend on the amount of effort that you put in.
Here’s how you can accelerate your article marketing:
1. Optimize your articles. By this, I simply mean make your articles search engine-friendly. You can easily do this by knowing the algorithms of various search engines and using generous amount of keywords all throughout your content. It would help if you can do a keyword research so you can identify the most popular search terms within your chosen niche that you need to use.
2. Quality vs. quantity. Ideally, you should create numerous quality articles so you can make the most out of your marketing strategies. However, if you need to choose (due to time constraint and resources) I’d say focus on the quality of your articles as this remains to be the most important element of article marketing.
3. Power up your titles. Don’t let your articles remain unread and increase their chances of being opened and read by using attention-grabbing titles. Make use of keywords that can stir attention online. For instance, if you are serving people who are looking for affordable but quality pre-owned cars, keywords like “cheap”, “affordable”, and “quality” will surely turn the heads of your potential clients.
4. Consider your readers. You can draw more favorable attention online if you write for your readers. Strive to address all their needs and demands through your content, make your articles easy for them to understand, and give them great reading experience by using conversational tone.
5. Publish your articles online. Post your articles on leading submission sites and ensure that you submit them on the most appropriate categories. Then, visit the site after 24-48 hours (depending on site’s review and posting time) to ensure that your articles were accepted. Sometimes, publishers reject articles that have broken links or those that contain sales pitches on the article body.
6. Strive to augment the number of your articles. If you can’t produce at least 10 articles per day, find some time that you can use in writing additional 1-2 articles. You can do this while waiting for a bus, waiting for your meal in a restaurant, etc. Although additional 1-2 articles do not sound much, they can surely help if realizing your marketing goals.
